Sugar Free Probiotic Yogurt Bears for Children

Anlit Advanced Nutrition, Israel, in close collaboration with Danisco, has unveiled its latest innovation - sugar free vanilla flavored Probiotic Yogurt Bears - a unique and appealing delivery format to provide probiotics to children. The bears contain Danisco's HOWARU® probiotic formulation, which supports digestive health, enhances the child's natural immune defenses and promotes overall well being. All of these health benefits are delivered in a fun, tasty and easy to chew shape that will be loved by kids of all ages.

According to Innova Market Insights, one of the hottest trends in 2010 will be Going Immune: Global flu fears have fuelled a demand for immunity boosting products in many countries, and we can expect ingredients such as probiotics and various antioxidants to be marketed on this platform in 2010.

"We are very proud to co-develop with Danisco a high-value and healthy probiotic product for children," notes Mr. Shai Karlinski, Vice President of Sales and Marketing of Anlit. "This move is in line with our mission to build up a market for our supplements for children and become a leading manufacture in this market."

Anlit's R&D team has developed the advanced proprietary delivery system used in the probiotic yogurt bear based on a unique matrix that stabilizes the active ingredients during production. The result is a delicious supplement that is both child friendly and highly stable, with a shelf life of up to two years.

This exciting new formulation contains two of the most researched probiotic strains for digestive and immune health respectively - Lactobacillus acidophilus NCFM® and Bifidobacterium lactis HN019, in the branded HOWARU® combination. It provides a safe and effective way to fortify the intestinal microflora in order to support digestive health, enhance the child's natural immune defenses and to promote overall well being.
Anlit Ltd. is an innovative developer and manufacturer of a broad range of innovative dietary supplements that are developed specially for children. Anlit's products are all-natural, with no artificial colours or preservatives. All products are GMP, ISO 9001:2000, HACCP compliant and Kosher certified.


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