Danisco Sweeteners’ Litesse brand of polydextrose have beeen given a fresh new image with the introduction of a new brand identity and logo. Litesse is the single ingredient with multiple benefits, will be the positioning that accompanies this new identity.
As Litesse polydextrose celebrates 25 years in the marketplace, Danisco says it continues to be suited to the ever changing demands and trends within the food industry. The new logo and identity celebrate the evolution of Litesse from bulking agent to speciality carbohydrate, which has made it a versatile food ingredients.
Litesse offers multiple health benefits that address most of the current issues in the health and nutrition market today.
- Low calorie – only 1 kcal/g.
- Sugar free.
- Low glycaemic – suitable for diabetics.
- Soluble dietary fibre.
- Prebiotic.
- Satiating effect.
It is straightforward to formulate with and can be used to reduce sugar and fat, whilst improving the taste and texture of many formulations.
For more information, visit www.danisco.com/sweeteners
