The Body Shop has launched a new 3200 square foot, £1m beauty innovation hub in East Croydon, London. The new laboratory will see marketing, sustainable sourcing and product development working in partnership to integrate all aspects of ethical product development and sourcing, helping drive innovation and sustainable development much more effectively. The move will support the brand in further reducing the environmental impact of products and give The Body Shop more scope and control over creating innovative new ethical products, using natural and Community Trade ingredients sourced from communities and bio-diversity hotspots all over the world.
Based at The Body Shop’s head office in East Croydon, the new lab will test and incorporate new ingredients sourced from around the world to protect biodiversity and ensure a long-term, healthy and thriving environment for these ingredients. It will also fast track testing and product reformulation, with an initial focus on reducing the environmental impact of popular products that will have the greatest impact.
Gaetane David, Research and Innovation Director, The Body Shop says, “Today, The Body Shop is as committed to innovation and sustainability as ever. By broadening our in-house expertise, we’re bringing product innovation and sustainable product development back in our hands and to the heart of our business.
“Our investment will not only enable us to accelerate our innovation pipeline but will importantly see us reduce the environmental impact of our product formulas.”