Danish ingredients producer offers guidance on how to break into the Asian markets

On 7th April, a Danish trade delegation headed by Dan Jørgensen visited Palsgaard’s newly inaugurated emulsifier factory in Johor Bahru, Malaysia during the delegation’s visit to Malaysia and Singapore. The aim was to understand how Danish companies could enter the Asian markets as successfully as Palsgaard has done.

The Danish trade delegation visited the factory to learn how Palsgaard has built what it regards as the most modern and automated emulsifier plant in the world, now ready to serve the demands of the growing Asian markets. During the visit, Palsgaard CEO Jakob Thøisen presented Palsgaard’s strategy and roadmap to a successful presence in a global setting, with a special focus on a successful planning phase and good cooperation with the local authorities.

“We are of course honoured to receive the Minister and the Danish delegation here at our emulsifier factory in Malaysia. And we are also happy to inspire and help other Danish companies to gain foothold in this highly interesting Asian region” says Jakob Thøisen.

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