Advanced 3d/4d visualisation

As three-dimensional imaging consolidates its role in daily clinical practice, customers’ expectations from advanced visualisation are growing drastically, as they demand more workflow efficiency and enterprise-wide access to help create a truly profitable business model for 3D imaging.

These changing paradigms are fuelling market growth in diverging market segments and creating new dynamics in the competitive landscape.

New analysis from Frost & Sullivan, North American Advanced 3D/4D Visualisation for Medical Imaging Markets, shows that this market earned revenues of $0.50 billion in 2006 and estimates this to reach $1.36 billion in 2013.

“While the latest advances in imaging technologies are helping to capture the anatomy and functions in unprecedented ways, advanced visualisation is the key to exploiting the ever-growing image datasets,” notes Frost & Sullivan Research Analyst Nadim Daher. “Enterprise-wide deployments broaden the scope of 3D imaging projects and call for an enterprise-oriented approach to the market.”

Quite significantly, cardiovascular imaging applications, particularly using computed tomography (CT), have revolutionised radiology and are fuelling market growth, which is expected to continue in this and other clinical areas.

With server-client technology, 3D imaging is expanding beyond the radiology department and into the greater enterprise.

This allows cardiologists, surgeons, and other specialists to achieve higher standards of care

Among the market competitors, imaging equipment OEMs have an immense competitive advantage in advanced visualisation and capture a majority of the market revenues.

This calls for independent vendors to strongly differentiate their value proposition.

Picture archive communication system (PACS) vendors are developing stronger in-house advanced visualisation capabilities to incorporate in PACS systems, yielding overlapping interests with advanced visualisation vendors.

“Independent vendors need to increase efforts on maintaining a technological edge, such as is currently the case with thin-clients and the enterprise model for advanced visualisation,” says Daher. “Balancing direct sales and sales through partnerships with PACS and modality vendors will ensure sustained growth, but also calls for re-structuring and diversifying the sales organisation.”

Advanced visualisation needs to better integrate in the PACS workflow and the imaging IT ecosystem in order to provide a more profitable business model for advanced visualisation through workflow efficiency and workflow integration. Embedded OEM software and hardware technology can help enable PACS systems for advanced visualisation through deeper R&D collaboration.

North American Advanced (3D/4D) Visualisation for Medical Imaging Markets is part of the Medical Imaging Growth Partnership Service, which also includes research in the following markets:

CT Imaging Equipment, Magnetic Resonance Imaging (MRI), Computed and Digital Radiography (CR, DR), Picture Archiving and Communication Systems (PACS), Computer-Aided Detection and Diagnosis (CAD), Medical Displays.

All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

  • Meanwhile, the The 2007 Frost & Sullivan Technology Leadership of the Year Award in the European mobile c-arm for interventional radiology market is conferred on Ziehm Imaging for creating innovative imaging technologies such as object detected dose control (ODDC) which, in conjunction with the company’s expertise in radiological imaging, has supported advancements in the field of image guided intervention. The ODDC technology reduces and suppresses image artifacts and offers superior imaging quality.

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