Desserts can be thawed and served in under 15 minutes without loss of taste or texture

Desserts made from authentic American recipes, just thaw and serve without loss of taste or texture, and ready for sale in under 15 minutes. Rubbish, we hear you say!

But not according to Vandemoortele. the company An extensive product development programme together with bakery know-how has lead to the creation of this amazingly authentic range that meets the demanding, high quality standards of the professional baker.

These products are the first in the range from Vandemoortele's The Originals ­ a brand dedicated to capturing the truly authentic taste and texture of desserts and bakery products from a wide range of countries, in both baked and frozen forms, presented in a variety of packaging options.

Although quietly understated, Vandemoortele has earned an enviable reputation among bakery professionals for its ability to develop and support them with real quality products that appeal to a wide range of consumer demands, deliver real taste, create an indulgent experience, are user-friendly and ready to sell in 15 minutes! Modern, safe and tasty products that are significant contributors to turnover and profitability - what more could you ask for?

Following the successful introduction of Muffins and Ring Doughnuts under The Originals* brand name, Vandemoortele's R&D team has been busy creating doughnuts with different sugar icings that will not fall off. There is a seasonal range of flavours too.

“We've spent a lot of time listening to our bakery customers and their consumers,“ says Vandemoortele's team. “We've learnt a lot and in response have created what we believe is a range of authentic American desserts that our team here is really proud of. We use only the best ingredients like Belgian chocolate, eggs, butter and the finest flours, blended and formulated to enable them to defrost in their packaging without losing any of their visual appeal, amazing taste or the indulgent experience. We also research the original cooking methods and replicate them in production. We believe the combination of ingredients, cooking techniques, utensils and presentation all contribute to the authenticity of The Originals range.“ www.vandemoortelebakeryproducts.com